CURRICULUM VITAE

Name/Surname: Aylin GÖZTAŞ

Birth Date: April 27, 1967

Educational Backraund

Master Thesis /Consultant of Thesis:  Importance of Public Realtions Practice on Crisis Management at Enterprises / Prof. Dr. Ahmet Bülend Göksel.

Doctorate Thesis/ Consultant of Thesis: Role of Public Relations on  Philosophy of Total Quality Management and Developing Human Resourse in Enterprises /Prof. Dr. Ahmet Bülend Göksel.

Academic and Mnagerial Backraund:

Concultancy of Master/Doctorate Thesis:

• NilgünAkçal: The Role of the public relations in quality insurance system and total quality management applications in public organizations, 2001.
  Ege University, Social Sciences Institute Public Relations Discipline
• Yousef Abu Eid: The Role of public relations in the marketing of international tourism - A critical view of Jordan example, 2002.  

Ege University, Social Sciences Institute Public Relations Discipline

• Ebru Adıgüzel: The Usage of advertising messages in social responsibility and their effects on social change, 2002.

Ege University, Social Sciences Institute Public Relations Discipline

• İ. Pelin Dündar: Total quality management in the marketing process of press organizations, 2003
  Ege University, Social Sciences Institute ,Journalism Discipline
• Erhan Demirtaş: The importance of execution of public relations in the United Nations within the practises of peacekeeping operations, 2004.

Ege University, Social Sciences InstitutePublic Relations Discipline

• Özlem Karaman: The role of public relations activities by the government establishments in the state-citizen relationships in Turkey, 2006.

Ege University, Social Sciences InstitutePublic Relations Discipline

• Evrim Pelin Baytekin: Knowledge management as a public relations task in increasing organizational productivity, 2006.

Ege University, Social Sciences Institute Public Relations Discipline

• Ferah Onat: The role of public relations in organizational structures changed by the diffusion of information communication technologies: A study on network organization structures,2006).

Ege University, Social Sciences Institute Public Relations Discipline

• Ebru Belkıs Kamanlıoğlu: The function of public relations to setting a political agenda, 2007.

Ege University, Social Sciences Institute Public Relations Discipline

Tasks in Projects :

• Göztaş A., Baytekin E. P., Köker N. E., Babacan E., Alemdar M. Y., Coşkun G., Kamanlıoğlu E., Perception And Reputation Management Analysis of Private and Govermental Universities in Turkey,, Project Director, İzmir. (Contining.)

·         United Nations – FAO (Food and Agriculture Organization) Internationally Supported Karsiyaka Habitat Public Education and Communication Project, Izmir, 2000.

·         EGIAD (Aegean Young Businessmen Association), Organizational Structure Change Project, Izmir, 1999.

• Gilan Jewelry S.A (Istanbul) Reconstruction Project Leader Consultancy and Team Membership, 1998.

·         ABA Group International S.A. System Design Project, Leader Consultancy, 1996.

Awards :

• TUSIAD / KalDer Award of Total Quality Management Article Competition “Crisis Management and Total Quality Management”, Published on Internet and CD Assesment with arbitrators

Lectures

2007-2008

University:

• Crisis Management
• Agenda Management in Public Relations
• Total Quality Management and Public Relations
• Public Relations Techniques
• Case Studies
• Public Relations
• New Dimensions of P.R in a Global World
• Critical Aproaches in PR
• Project Management

Master and Doctotorate

• Quality Approches and Six Sigma Culture
• Risk Management
• Critical Aproaches in PR
• Institutional Value Management and Reputation
• Knowledge Management

2008-2009

University:

• Agenda Management in Public Relations
• Crisis Management
• New Dimensions of P.R
• Public Relations and Budgeting
• Public Relations
• Project Management

Master and Doctorate:

• Quality Approches and Six Sigma Culture
• New Economy & Information Management
• Halkla İlişkilerde Gündem Yönetimi
• Critical Aproaches in PR

A. Magazines With International Arbitrator

A1. “Public Relations; Seeking an Ethical Equilibrium” Asia Pasific Public Relations Journal, Vol 5 No.2-2004 (www.deakin.edu.au/fac arts/apprj)index.php) (SCI-expanded, SSCI, AHCI kapsamındaki yayın. (Co author: Füsun Kocabaş).

A2. “Six Sigma Approach in Business Enterprises: Evidence From Schneider Electric Turkey –An Assesment of in Terms of International Organizational Communication and Corporate Culture- Internatıonal Journal of Management Perspectives, 1(3), ISSN:1307-1629, ss. 44-70, 2009. (Co authors: E.P. Baytekin & E. B. Kamanlıoğlu)

A3. “The Usage Of Internet As A Communication Medium In Social Responsibility Campaigns: Comparative Analysis Of Websites Devoted To Social Responsibility Campaigns In Turkiye”. International Journal of Technology&Knowledge and Society, Vol.4, Number.2: pp. 93-104.  (USA Boston, MA, USA, Northeastern Universit “The Fourth International Conference on Technology, Knowledge and Society”) 2008. (Co authors: N. Köker & M. Y. Alemdar)

A4. “How to Manage Reputation During Crisis: An Analysis Of Turkish White Meat Sector During The Avian Influenza (Bird Flu) Crisis”. JOY Journal of Yasar. Vol.3, No.12, pp. 1761-1786. 2008. (Co authors: N. Köker & M.Y. Alemdar)

A5. The Target Audience of Public Relations: Public, as a whole Community or a Big Part of Community” Kırgızistan Manas University Magazine, Vol. 12, 2004., Vol.12, 2004.

B. Papers Presented in International Scientific Meetings, Published in Declaration Book, Cd or web

B1. “Changing Gender Roles in Turkish Rakı Advertisements”. 6th International Conference On Marketing, 07-10 jULY 2008, Athens, Greece. 2008.  (Co authors: A. Elgün, E. B. Kamanlıoğlu & Fusun Topsümer ile ortak) (on Pres process).

B2. International Fairs As A Brand Exposure Medium In Destination Branding: Izmir City Case. 17-19 Aralık 2007, Macau, S.A.R. China, Institute For Tourism Studies(Macau), Purdeu University(USA) ve Peking University(China) - “2nd International Conference on Destination Branding And Marketing New Advances and Challenges for Practice” .2007 (Co author: N.E. Köker)

B3. “Education on risky childreen with Social Responsibilty Campaign : Aygaz Case” 4th International Children and Communication Congress & 4th International Children Films Festival and Congress/ Children Under Risk, 2007, İstanbul, , 2007.  (Co authors: E. Pelin Baytekin, Beyza  Tebbutt).

B4. Online City Branding And City Municipality Web Sites As A Part Of City Brand Macau, S.A.R. China, Institute For Tourism Studies(Macau), Purdeu University(USA) ve Peking University(China) - “2nd International Conference on Destination Branding And Marketing New Advances and Challenges for Practice” 2007. (Co author: N. E. Köker).

B5. ”Building the image of the male body and its representation in male magazines”. 08-10 June 2005, Internetional Smposium of Communication and Media Studies in Social and Cultural Interaction Process, Kırgızistan Türkiye Manas University Communication Faculty, (Co authors: Aslı Elgün and Yalçın Kırdar)

B6. “Internet Advertising Strategies Towards Children”International Children and Communication Congress, 4-6 April 2005, Istanbul University Communication Faculty, (co author:  Prof. Dr. Ahmet B. Goksel)

B7. “Advergaming – advertisement over games- and Children”, International Children and Communication Congress, 4-6 April 2005, Istanbul University Communication Faculty, (co author: Prof. Dr. Fusun Kocabas)

B8. “Data based Marketing; A Public Relations Focused Approach”,       II. International Symposium: Communication in Millenium; A Dialogue between Turkish and American Academicians, 17-19 March 2004, Istanbul University/Texas University, Istanbul, (co author: Dr.Pelin Baytekin)

B9. “Media as an institution that build up social sexuality;  the re-production of patriarchal ideology through advertisements” , II. International Symposium: Communication in Millenium; A Dialogue between Turkish and American Academicians, 17-19 March 2004, Istanbul University/Texas University, Istanbul, (co author: Aslı Elgun)

B10 The Cooperation of Educator, Executer, Student and their roles in Developing the Quality of Public Relations Education;  a Survey on Current Situation and Suggestions”, II. International Symposium: Communication in Millenium; A Dialogue between Turkish and American Academicians, 17-19 March 2004, Istanbul University/Texas University, Istanbul, “, (co authors: Prof. Dr. Fusun Kocabas and Dr Cisil Sohodol)

B11.  “Communication in Class, the Personal Image of Educator and the Child I.International Children and Communication Conference, 13-15 October 2003, Istanbul University Communication Faculty (co author: Dr. E. Pelin Baytekin)

B12. “The Use of Children in Advertising”, I.International Children and Communication Conference, 13-15 October 2003, Istanbul University Communication Faculty,  (co author: Cisil Sohodol)

C. International Books

C1.

D. Magazines With National Arbitrator :

D1. “Managing Internet Agenda; Case Study of Obama Elections Campaign”- Ege Üniversitesi İletişim Fakültesi Dergisi Yeni Düşünceler, 2009 (co author: Ebru B. Kamanlıoğlu), (In Publ. Process).

D2. “Corporate Culture as A Subculture And Culture and Change İn Terms of Corporate Culture”, Ege University Communication Faculty, Düşünceler Magazine, Vol.2, 2006

D3. “The Use of Information Technologies in Organizational Communication”, Istanbul University Communication Faculty Magazine., 2005.

D4. “Questioning Public Relations” Selcuk University Iletisim Magazine, Vol. 12, 2005 (co author: Fusun Kocabas).

D5“Public Relations Process in Political Parties -A study of Inner Target Audience” Istanbul University Communication Faculty Magazine, -XVIII, 2003.

D6 “Reengineering in the sense of Organizational Communication” Kocaeli University Social Sciences Magazine, July 2003, (co author: Fusun Kocabas)

D7. “Crisis Management and Culture of Total Quality”, TUSIAD / KalDer Total Quality Management Article Competition-(succeeded through arbitrator and jury and published in CD and Internet), Istanbul, 1999.

D8. “A Summary of Globalization with its rights and wrongs” Police and Social Sciences Magazine - April 2003 (Co authors: Fusun Kocabaş and E. Pelin Baytekin)

D9. “Providing Advantage to Managements in Global Competition” Bursa KALDER-1. Quality Success Symposium, 25-26 April 2003 (Co author:E. Pelin Baytekin in CD and internet).

D10. “Organizational Transformation and Public Relations Management”, Dusunceler Magazine, Y.12, S.12, Ege University Publication House, Izmir, February 1999, S.121-135.

D11. A Proper Role for Media Evaluation”, 1995-IPRA Golden Papers, Dusunceler Magazine, Y.10, S.9, Izmir, February 1996, s.95-103.

D12. “Tools and Methods of Political Publicity”, Dusunceler Magazine, Y.9, Special Edition, Ege University Publication House, Izmir, February 1995, S.77 – 96.

D13. “Creating Chances in Product Sabotage Crisis and Public Relations Formula”, Dusunceler Magazine, Y.9, S.8, Ege University Publication House, Izmir, February 1995, S.85 – 93.

D14. “Middle East and Turkey”, Dusunceler Magazine, Y.8, S.7, Ege University Publication House, Izmir, February 1994, S.77 - 105.

D15.  “Communication in Crisis Management”, Dusunceler Magazine, Y.7, S.6, Ege University Publication House, Izmir, February 1993, S.143 – 155.

D16. “The Position of Turkish Press in Gulf War”, Dusunceler Magazine, Y.5, S.5, Ege University Publication House, Izmir, February 1991, S.85 - 95.

D17.  Good Citizenship and Public Relations” International Public Relations Review V13, S.3, 1990, Dusunceler Dergisi, Y.5, S.5, Izmir, February 1991, s.95-103.

E. Papers Presented in National Scientific Meetings, Published in Declaration Book, Cd or web

E1. SMEs and Efficiency Congress, 11-12 December 2004, TC Istanbul Kultur University-National Productivity Center-KOSGEB, “The Role and Importance of Information Management in Increasing Organizational Efficiency” (co author: E.Pelin Baytekin)

 (E.Pelin Baytekin ile ortak)

E2. T.C. Military Land Forces Command, Education and Doctrine Commandership, Symposium of Modern Approaches in Personal Improvement, 27.04.2004, Ankara, “Organizational Communication in the sense of Sharing Information in Organizations that Learn” (co authors:  Pelin Baytekin and Dr. Cisil Sohodol).

E3. III. National Production Research Symposium, 19-20 April 2003-Istanbul Kultur University, Istanbul “The Role and Importance of Organizational Communication in Total Quality Management” (co author: E.Pelin Baytekin)

E4. III. National Production Research Symposium, 19-20 April 2003-Istanbul Kultur University, Istanbul “Three Keys in Competitive Production: Total Quality, Crisis and Strategy”

E5. III. National Production Research Symposium, 19-20 April 2003-Istanbul Kultur University, Istanbul “Contribution of Total Quality and Human Resources to Production”

E6.II. National Management and Organization Congress, 22-24 May 2003- Afyon Kocatepe University Faculty of Economics, Afyon “Social Responsibility in Administrations and the Example of “Aygaz warns you against accidents” responsibility campaign’ (with Dr. E. Pelin Baytekin)

F. Other Publications:

F1.

G. Boks and Chapter in Books

G1. Agenda Managment, , Nobel Yayın Dağıtım, 2009-2010. (In Publ. Proc.) (co author: Kamanlıoğlu E. B).

G2. “Nano techs ; Emerging Markets and Management”, , M. Babaoğul (Ed.) TUPADEM. Ankara: Hacettepe Üniversitesi Yayınları. (In Publ.Proc)  (co author: Kamanlıoğlu E. B).

G3. PR and Quality Management; Nobel Yayın  Dağıtım, 2009 (co author: Baytekin E. P).

G4. Public Relations; How to do What, Mediacat Publications, Istanbul, 2005 (Aylin Pira- Pelin Baytekin

G5. Public Relations and Brand Management in Global Market, Donence Publications, Istanbul, 2005 (co authors: Fusun Kocabas-Mine Yeniceri ).

G6. Readings for Public Relations, Donence Publications, Istanbul, 2005.

G7. Events Management, Mediacat Publications, Istanbul, 2004

G8. What is Being Discussed in Global Village in the Name of Public Relations?, (Ed. Aylin Pira), Ege University Communications Faculty Publications, Izmir, 2004

G9. Crisis Management, Iletisim Publications, Istanbul, 2004 (Co author:Cisil Sohodol)

G10. Change Intersection Communication; an Evaluation in Public Relations Process, Universiteliler Ofset Publication House, Izmir, 2000.

G11. Variations on Public Relations, Universiteliler Ofset Publication House, Izmir, 2000.

G12. Total Quality Management through Public Relations Vision; an Approach Focused on Inner Communications of an Organization, Universiteliler Ofset Publication House, Izmir, 1999.

G13. Crisis Management and Public Relations, Ege Yayincilik,  Izmir, 1994 -1.edition, 1997-2. edition.

H. Without Arbitrator Publications

H1.

Seminars

• “Analyses of 2008-2009 Financial Global Crisis & Forecasts”, EBSO, April 2009

• “Expectations from 2004;  Crisis Strategies Towards SMEs”, ELGINKAN Foundaiton , Manisa,  15.01.2004
• “Total Communication Management in Administrations”, ELGINKAN Foundaiton, Manisa,  22.01.2004
• “Quality in Business Life”, E. U Rectorate.  , Human Resources Branch Management, Personal Improvement and Professional Education Program, Izmir, 27.01.03
• “The Management of Clashes and Risk”, ELGINKAN Foundaiton, Manisa, 28.02.2003
• “Public Relations in General”, AKK Anadolu Credit Cards Marketing Education Program, Izmir, 08.03.2003
• “Public Relations and Communication”, ELGINKAN Foundaiton, Manisa,  21.03.2003
• “Public Relations in General” E.U. Faculty of Medicine Education Seminars, Izmir, 14.04.2003
• “General Communication Information” Military Air Forces Command 2. Main Jet Flight Education Central Commandership, Flight and Ground Security Course, Izmir, 12.05.2003
• “Public Relations and Communication Technics”, TC General Administration of Security, Bornova Police Education Central Administration, The Program for Police Station Chefs on Public Relations and Management Development, Izmir,  03.06.2003
• “Management Skills before- during- after Crisis”, Elginkan Foundaiton, Manisa, 19.04.2002
• “Change in Organizational Surrounding”, Elginkan Foundaiton, Manisa, 24.05.2002
• “Institutional Communication”,  E.U. EGESEM-My University Program, Active Leadership Education, Izmir, 11.05.2002.
• “Total Quality Management from the Vision of Public Relations” E.U. EGESEM  Certificate Program of Public Relations Education in Management, Izmir, 19.11.2002
• “Change Management in the Process of Public Relations” E.U. EGESEM Certificate Program of Public Relations in Management, Izmir, 19.11.2002
• “Media and Techniques in Public Relations” E.U. EGESEM  Certificate Program of Public Relations in Management, Izmir, 21.11.2002
• “Quality Management in Public Relations and International Quality Principals” Certificate program of Public Relations in Management under the direction of E.U. EGESEM, Izmir, 21.11.2002
• “Total Quality Management in Public Foundations”, E.U. EGESEM-My University program, Active Leadership education, Izmir, 21.12.2002
• “Institution Culture” E.U. EGESEM  Certificate program of Public Relations in Management, Izmir, 26.12.2002
• “Crisis Management- Global Competition and Public Relations”, Elginkan Foundaiton, Manisa, 11.05.2001
• “Crisis Management and Financial Crisis; Managing Companies in Hard Times”, Elginkan Foundaiton, Manisa, 23.03.2001
• “Public Relations in Financial Crisis” Association of Economics Graduates, Izmir, 19.03.2001
• “New Tendencies and Views in Public Relations”, Elginkan Foundaiton, Manisa, 16.03.2001.
• “Crisis Management; A Different Dimension in Public Relations”, Elginkan Foundaiton, Manisa, 24.10.2000.

·         “Organized Human Relations”, Magic USA Inc., Orlando, FL, A.B.D., 09.05.2000.

·         “Interpersonal Communication in Public Relations”, Magic USA Inc., Orlando, FL, A.B.D., 02.05.2000.

·         “Interaction of Human Resources Management and Public Relations Management”, Elginkan Foundaiton, Manisa, 12.04.2000.

·         “Quality of Organizational Communication and Its Effect on Public Relations Management”, MNA Consultancy, Izmir, 05.02.2000.

·         “Quality Principals in Public Relations and International Quality Standards”, 9 Eylul University BIMER , Izmir, 21.12.1999.

·         “Strategic Management – An Approach Focused on Public Relations”, Ministry of Finance Izmir Budget Office Seminars of Management and Public Relations, Izmir, 12-13.10.1999.

·         “Reengineering”, Elginkan Foundaiton, Manisa, 24.09.1999.

·         “Organizational Communication”, Elginkan Foundaiton, Manisa, 23.09.1999.

·         “New Communication Technologies in Public Relations and Their Usage”, MNA Consultancy, Izmir, 27.04.1999.

·         “The Measurement and Evaluation of Public Relations Campaigns”, MNA Consultancy, Izmir, 16.11.1998.

·         “Making Decisions as a Management Connection Process”, Deulcom   International   S.A., Izmir, 26-27.11.1995

·         “Organizational Communication in Public Relations”, Deulcom International S.A., Izmir, 04.11.1995.

·         “Public Relations in Management”, Taris S.A, Izmir,July 1994

Conferences

• “Public Relations and Creative Thinking” Rhetoric Club, Izmir, 25.05.1999
• (Same speech had also been delivered in Urla Rotary Club as the guest speaker.)
• “Traditions and Public Relations in a Successful Organization” Rhetoric Club, Izmir, 26.03.1997. (Same speech had also been delivered in 9 Eylul Un. MYO Sales Management Department as the guest speaker.)
• “Making Decisions in Public Relations Management and Horistic” Rhetoric Club, Izmir, 15.01.1996. (Same speech had been delivered in Leo Group in Lions Club Alsancak as the guest speaker.)
• “Crisis Management and Public Relations”, I. Public Relations Publicity Days, A.K.M., Izmir, 12.04.1995.
• “Psychoanalytical Analysis in Media”, Rhetoric Club, Izmir, 19.01.1995.
• “Every Human Being Has The Right To Get The Truth”, International Relations Studies, T.A,D., Izmir,15.10.1993 .

Newspaper Articles

• “Customs Union – Turkey and Advertising”, Ekonomik Cozum Newspaper, Y.5, S.235 - 236, Memleket Publication House, Izmir, November- December 1998, S.5.
• “Leadership and Total Quality Management”, Ekonomik Cozum Newspaper, Y.3, S.112 - 113, Tercuman Ofset Facilities, Izmir, May – June 1996, S.7.
• “Strategic Planning”, Ekonomik Cozum Newspaper, Y.3, S.100, Tercuman Ofset Facilities, Izmir, March 1996, S.4.
• “Open Communication Channels before Passing through Total Quality”, Ekonomik Cozum Newspaper, Y.3, S.98, Tercuman Ofset Facilities, Izmir, February 1996, S.8.
• “Inner surroundings in Public Relations Management”, Ekonomik Cozum Newspaper, Y.2, S.65 - 74, Tercuman Ofset Facilities, Izmir, June- September 1995, S.4.
• “Communication Technologies and Postmodern Life”, Ekonomik Cozum Newspaper, Y.2, S.60 - 64, Tercuman Ofset Facilities, Izmir, May - June 1995, S.6.
• “The Analysis of Fairs as a Public Relations Instrument”, Ekonomik Cozum Newspaper, Y.1, S.44 – 47, Tercuman Ofset Facilities, Izmir, January - February 1995, S.4.
• “ Marketing Problem in Turkish Press”, Kalem - Ege University Newspaper, S.26 - 27, Ege University Publication House, Izmir, May 1992, S. 2, 4, 13.

Refereeing in Magazines

• Kırgızistan-Turkey Manas University , Journaol of Social Sciences
• İstanbul University, Journal of Faculty of Communication
• Yeditepe University, Journal of Communication Studies
• International Business & Tourism Society, International Journal of Management Perspectives Hakemliği