CURRICULUM VITAE

1.     Name                         : A M Sakkthivel

2.     Date of birth             : 29.04.1973

3.     Title                            : Associate Professor

4.     Education                 : MBA, PhD, EEC-Honors

 

 

5.     Academic Titles

 

6.     Graduate Theses Supervised

6.1 M.Sc. Thesis Supervised  

More than 100 MBA theses have been supervised

 

6.2 PhD Thesis Supervised

2 (ongoing – LIBA Doctoral Research Center, Chennai, India)

Recognized PhD Supervisor, Madras University, India

Publications

 

     7.1 Articles published in SCI/SSCI/SCI Expanded/SSCI Expanded Journals

·         Sakkthivel, A.M (2002). “E-commerce in the Millennium – Shifting Paradigms”, South Asian Journal of Management (A Referred International Journal of AMDISA), October-December.

 

7.2 Articles published in peer reviewed international journals

• Sakkthivel, A.M. (2009), ‘Impact of Demographics on Online Buying Behavior towards Different Products’, International Journal of Electronic Finance, Vol.3, No.3, pp. 284-296.

• Sakkthivel, A M (2009), “Qualitative Study on Understanding the Factors Influencing Customer Loyalty for Designing Consumers’ Buying Decision Process for Micro, Small and Medium Enterprises – A Conceptual Framework”, Annamalai Business Review (A Peer reviewed International Journal), 2(2), India. Pp.62-68.

• Sakkthivel, A M (2006) “Impact of Demographics on consuming different online services”, Journal of Internet Banking and Commerce (JIBC), Online International Referred Journal, www.arraydev.com, Vol.11, No.3, December, Canada. (Cited in Business Source Complete, EBSCO International, DOAJ)

• Sakkthivel, A M (2006), “An Empirical Analysis on Indian Internet Consumers’ Buying Behavior”, Journal of Consumer Behavior (A Peer reviewed Journal) ICFAI University Press. India. December. 6-14. (Cited in SSRN)

7.3 Papers delivered in international conferences and printed as proceedings

1.      Presented Research Paper on “ Strategic Framework of Micro E-commerce in Emerging Economy – Indian Experience”, in 5^th International Conference on Architecture and Engineering (ARCHENG) at European University of Lefke, Gemikonagi/Lefke, TRNC, Turkey . Nov 27-28, 2008.

2.      Conceptual Paper on “Conceptual Modeling of Relationship Marketing to Gain Customer Loyalty” has been provisionally selected for “International Conference on Global Competitiveness by Griffith University, Newzeland and Institute of Finance and International Management, Bangalore, India. Dec 15-16, 2008.

3.      Conceptual Paper on “Modeling of Cross Promotion to Enhance Brand Value – Strategic Framework” has been accepted for “International Conference on Brand Promotion by Virginia Tech University, USA and Institute of Public Enterprise, Osmania University, Hyderabad, India. Sep 15-16, 2008. (Presented in Absentia)

4.      Co-authored and presented (with Trichy V. Krishnan, HOD, Marketing, NUS Business School, National University, Singapore) Research Paper on “ To be a Superstar or Not: A Rookie Dilemma”, in International Marketing Conference by North American Society for Marketing Education in India (NASMEI) by Kotler – Srinivasan Centre of Marketing Excellence and Stanford University at GLIM, Chennai, India . Dec 21-22,2007.pp.24-25(Abstract) http://www.personal.psu.edu/axr15/NASMEI/GreatLakes/Extended_Abstracts.pdf

5.      Research Paper on “Understand Consumer Decision Making for Building Customer Loyalty by SMEs – A Conceptual Framework, has been accepted for presentation in International Conference on Decision Science by Decision Science Institute Inc. (DSI), USA, at IMT, Gaziabad, India. Jan 2-4, 2008.(In Absentia)

6.      Research Paper on “A Qualitative Study on Building Customer Loyalty by Small and Medium Enterprises – an Indian Experience” has been accepted for presentation in International Conference on Business and Information (BAI 2007), Tokyo. July 11-15, 2007. (In Absentia)

7.      Research Paper on “Gauging Internet Buying Behavior – An Empirical study on Indian Internet users” has been accepted for presentation in International Conference on Electronic Business, Hongkong. Dec 5-9, 2005. (In Absentia)

8.     Conceptual Paper on “Creating Strategic Brand Value through setting up Effective  Distribution Value Chain – A Conceptual Framework” presented in “International Symposium on Global Business Opportunities and Challenges,” Loyola College, Chennai, India. Feb 15-16, 2007.

 

      7.4 Books and chapters in books published internationally

Book

1.      Sakkthivel, A M (2005), Role of Cyber-Marketing in influencing Consumer Buying Behaviour,

1^st Edition, Maya Publishing House, New Delhi. India  (Authored a Book)

              www.amazon.de/www.amazon.co.uk/www.google.com

2.      Sakkthivel, A M (2009), “Strategic Creation of Customer Loyalty”, Marketing: Modern

Practices, 1^st Edition, ICFAI Books, ICFAI University Press, India.

3.      Sakkthivel, A M (2009) “Strategic Brand Positioning”, Brand Positioning: Strategies and

Consumer Culture, 1^st Edition, ICFAI Books, ICFAI University Press. India.

4.     Sakkthivel, A M (2008), “Modeling of Cross Promotion to Enhance Brand Value – A Strategic

Framework”, Global Competition and Brand Promotion, Excel Books, India, pp.287-293.

5.     Sakkthivel, A M (2008), “Creating Hybrid Retail Brands”, Brands in Retailing: Trends,

Opportunities and Challenges, 1^st Edition, ICFAI Books, ICFAI University Press. India

6.      Sakkthivel, A M (2008), “Science of Advertising”, Managing Emotional Appeal in Advertising:

Concepts and Cases, ICFAI Books, ICFAI University Press. India

7.      Sakkthivel, A M (2007), “Creating and Managing Key Accounts - Customer Life t   time

value approach”, Key Accounts Management: Concepts and Applications”, 1^st Edition, ICFAI

Books, ICFAI University Press. India

8.      Sakkthivel, A M (2003), “Digital Signature, “Changing Trends in Management,” 1st Edition,

Excel Publications. India.

9.      Sakkthivel, A M (2001), “E-Commerce: Growth and Prospects in India, Organizational

Challenges, 1^st Edition, Excel Publications. India.

             

            Articles published in peer reviewed national journals

1.      Sakkthivel, A M (2007), “Strategic Placement of Organized Retail Formats in Potential Markets – A Critical Analysis”, Indian Retail Review (A Peer reviewed Journal), 1(2), India. July – Dec. (First Referred Journal on Retailing in India)

2.      Sakkthivel, A.M, (2005), “Sachitasation of Rural Consumer Behavior”, Indian Journal of Marketing (A Peer Reviewed Journal), Feb.

3.      Sakkthivel, A.M (2002), “Cyber-Marketing – Breaking Boundaries”, Management      Matters (A Peer Reviewed Journal), A LIBA Journal, Oct-Dec.

4.      Sakkthivel, A.M. (2001), “Emerging Trends in E-commerce and E-business”,

5.      JIMS8M (A Peer Reviewed Journal), April-June.

6.      5.  Sakkthivel, A.M & Mishra, B (2002), “Marketing of Indian Tourism”, Siddhant (A Peer Reviewed Journal),  April-    June.

7.      Sakkthivel A.M & Mishra B (2001), “In Search of Faceless Consumer in Cyber

Space”, Siddhant (A Peer Reviewed Journal), April-June.

8.      Sakkthivel, A M (2008) “Strategic Creation of Customer Loyalty through High Intensive Relationship Marketing” – A Conceptual Framework”, Advertising Express, Vol.7, No.8, ICFAI University Press, India. August.

9.      Sakkthivel, A M (2008) “Capturing and Gauging the Impact of In Store Promotion on Consumer Buying Decision – A Conceptual Framework” Advertising Express, Vol.7, No.7, ICFAI University Press, India July.

10.  Sakkthivel, A M (2008) “Strategic Modeling and Execution of Cross Promotion to increase Brand Bandwidth” Advertising Express, Vol.7, No.6, ICFAI University Press, India. June.

11.  Sakkthivel, A M (2008) “Micro Focus on E-commerce”, Advertising Express, Vol.7, No.4, ICFAI University Press, India. April.

12.  Sakkthivel, A M (2008) “Designing an Integrated Marketing Model Based on the understanding of the needs of Consumers – An Insight Analysis”, Advertising Express, Vol.7, No.3, ICFAI University Press, India. March.

13.  Sakkthivel, A M (2007) “A Reality Check on the Survival and Success on Evolving Retail Formats in Indian Organized Retail”, Advertising Express, Vol.6, No.8, ICFAI University Press, India. August.

14.  Sakkthivel, A M (2007) “Creating Hybrid Retail Brands”, Advertising Express, Vol.6, No.6, ICFAI University Press, India. June.

15.  Sakkthivel, A M (2007) “Future of Mall Retailing in India – A Reality Check”, Vol.6, No.4, Advertising Express, ICFAI University Press, India. April.

16.  Sakkthivel, A M (2007) “Winning Customer Loyalty through Enterprise Branding”, Advertising Express, Vol.6, No.3, ICFAI University Press, India. March

17.  Sakkthivel, A M (2007) “Strategizing Brand Positioning through Distribution Network”, Advertising Express, Vol.6, No.2, ICFAI University Press, India. February.

18.  Sakkthivel, A M (2007) “Brand Immunity – Myth or Real”, Advertising Express, Vol.6, No.1, ICFAI University Press, India. January.

19.  Sakkthivel, A M (2006) “Role of Celebrities in boosting sales – A Critical Analysis”, Advertising Express, Vol.5, No.12, ICFAI University Press. India. December.

20.  Sakkthivel, A M (2006) “Designing Integrated Promotion Mechanism to Influence Indian Rural Consumer Buying Behavior”, Advertising Express, Vol.5, No.11, ICFAI University Press. India. November.

21.  Sakkthivel, A M (2006) “The Science of Advertising – An Insight Analysis”, Advertising Express, Vol. 5, No.6, ICFAI University Press, India., June.

22.  Sakkthivel, A M (2006) “Creativity in Commercials - A Focus on Strategy to use this exciting dilemma to reach target group, Advertising Express, Vol.5, No.2, ICFAI University Press, India. Feb.

23.  Sakkthivel, A.M, (2002), “Preparing For Net Future”, Business Line (Hindu), January

Scholarly E Journals

1. Sakkthivel, A.M (2004), “Brand Loyalty- A Diminishing Phenomena”, Faculty

Column of  www.IndianMBA.com   (A Peer Reviewed Online Journal)

2. Sakkthivel, A.M & Mishra B(2004), “ Segmenting Indian Tourism”, Faculty Column   of    www.IndianMBA.com (A Peer Reviewed Online Journal)
3.  Sakkthivel, A.M & Mishra B (2004), “Booming Religious Tourism – A Bonanza for   Marketers to exercise Corporate Market Responsibility”, Faculty Column of  www.IndianMBA.com   (A Peer Reviewed Online Journal)
4. Sakkthivel, A.M & Mishra B (2005), “How to make hard selling very easy – An Insight  analysis on the experience of the World's Best Sales person? Joe Girard”, Faculty Column of www.IndianMBA.com (A Peer Reviewed Online Journal)

 

 7.6 Papers delivered at national conferences and printed as proceedings

 

1. Conceptual Paper on “Designing an Integrated Strategic Marketing Model based on the understanding of the needs of Consumers – Conceptual Framework” has been accepted for presentation in UGC-Sponsored Seminar on Competitive Marketing Strategies for Today’s Scenario, Department of Management Studies, Annamalai University, Chidambaram, India. March 23 & 24, 2008.
2. Research Paper on “Rural Marketing Model”, presented in the “National conference on emerging sectors in Management”, at BIET, Davangere, India. April 15-16, 2005
3. Research Paper on “Face-lifting Rural Economy – Accelerators for Rural Economy Selected for the Presentation in “National Conference on Opportunities & Challeneges Vis-à-vis Indian Rural Markets”, at Kedarnath Agarwal Institute of Management, Haryana, India. April 28, 2004.
4. Research Paper on “Localizing E-commerce”, presented in “National Conference Changing Trends in Management”, at KSR Institutions, TamilNadu. India. October 9, 2003
5. Research Paper on “Legal Dimension of Digital Signature” Selected for the
6. Presentation in a National Conference at Prestige Institute of Management & Research, Indore. India. January 31, 2003.
7. Research Paper on “Modifying Rural Consumer Behavior” presented in “The Seminar on Rural Marketing” (Sponsored by ICSSR, India), at Kongu Arts & Science College, TamilNadu. India. September 6, 2002.
8. Research Paper on “Cyber-Marketing – A Strategic Perspective” presented in “National Seminar on Transforming Issues of Management in the ICE Age” (Sponsored by AICTE, India), at Indian Institute of Science & Management, Ranchi. India. February 10, 2001.
9. Research Paper on “E-commerce in India”, Selected for the presentation in a National Conference at Prestige Institute of Management & Research. India. January 31,

 

            Key Note Addresses in International, National Conferences and Invited Talks

           

1. Offered a keynote address “Strategic Direction to tackle Management Challenges in the Era of Global Economic Recession – 3 P Approach” (Chief Guest of the Inaugural Function of Periyar University, India ,Sponsored International Seminar on Management Challenges in the Era of Global Recession at Sengunthar Institute of Management Studies, Tiruchengode. India. February 10, 2009. 
2. Offered an Invited Talk on “Contemporary Focus of Marketing – A Tool Kit to tackle Global Recession” at KSR School of Business, Tiruchengode, India. February 18, 2009.
3. Offered a keynote address “Encashing and Calculating ARPU through Building Customer Loyalty” (Chief Guest of the Valedictory Function of UGC – Sponsored National Seminar at Abdul Hakeem College, - An UCG Aided Institution), Vellore. India. March 26, 2007. 
4. 4. Research Paper on “Building and Encashing Customer Loyalty” presented in the “National Seminar on Customer Relationship Management (Key Note Speaker), at CJJP College, Guntur, India. October 12, 2006

 

       7.7 Books and chapters in books published nationally

 

·         Sakkthivel, A M (2008), “Integrated Promotion Mechanism for Rural Markets”, ICFAI Books, ICFAI University Press. India.

 

·         Sakkthivel, A M (2008), “Role of Celebrities in Boosting Sales”, Sales Management: Emerging Strategies, 1^st Edition, ICFAI Books, ICFAI University Press. India

 

Consulting Assignments (Projects) for Govt. of India and Corporate world

 

1. Undertaken and successfully completed a consultancy assignment for Sarva Shiksha Abhayan (SSA), Tamil Nadu, Government of India, on identifying the effectiveness of organization system and to design an Effective Organization System for SSA, Tamil Nadu (October 2007 – Present). Role: Study Expert
2. Undertaken and successfully completed a consultancy assignment for Indian Railways Consultancy Arm, RITES, Government of India (Rail India Technical and Economic Services) on identifying passengers’ preferences on modifying coach design. This assignment will be used by Integral Coach Factory, Chennai for modifying existing coach Design. This is the first of its kind of survey has been conducted among passengers in the history of Indian Railways. (September 2005). Role: Project Head
3. Lead Consultant (Marketing and Strategic Initiatives) – SAVORIT Limited, A leading player in Pasta products, Chennai. (April 2007 – Present)
4. Undertaken and successfully conducted 2 Day Vision workshop on “Moving Ahead and Attain Sustainability – A Tool kit to realize Future Vision” to Top, Middle and Lower level Executives of SAVORIT LIMITED, Chennai (March 21 &22, 2008)
5. Undertaken and successfully conducted 2 Day training-cum-workshop to upper middle, middle and lower level sales team of SAVORIT Limited, Chennai (Dec,06 & 07,2006)
6. Undertaken and successfully setup a content development team, Recruitment, training, develop quality parameters, performance appraisal system, strategic mapping  for a US Based E-learning Solutions company based in Chennai (Aug-Oct, 06): Role: Lead Consultant
7. Undertaken Consultancy Assignment on “Business Promotion, Quality Analysis and Cost Audit” for Ranchi Gymhkana Club, an Elite Country Club for six months (January-June 2001). Role: Project Head
8. Consultancy Assignment for launching a specialty Restaurant in Ranchi (May 2001)

 

9. Administrative designations

 

·         International Co-ordinate, Editorial Board, Contemporary Management Research (International Journal of National University, Taipei), Taiwan.

·         Professor & Head, MBA Department, St.Peter’s University, Chennai, India

·         Chairman, Board of Studies, MBA Department, St.Peter’s University, Chennai, India.

·         Expert Member, Panel of Jury, TATA NEN Hottest Startups, NEN Global.

·         Member, Entrepreneurial Task Force, CII, Tamil Nadu Region, India.

·         Panel Member, MBA Programme, (Question Paper Setting and Evaluation), Bharathiar University, Coimbatore, India.

·         PhD Examination Evaluator – Business Administration,  (Course Work), Annamalai University,India.

·         Panel Member, Board of Examinations, Sardar Vallabai Patel National Institute of Textile Management, (Govt. of India Institution), Coimbatore, India.

    

Reviewer

·         Reviewer for “Journal on Contemporary Management Research”, Taipei (Best Reviewer Award 2008)

·         Reviewer for 12^th and 13^th Edition of Marketing Management, Philip Kotler, Pearson India.

·         Reviewer for TATA-McGrew Hill India.

·         Reviewer for Pearson India Publications etc.

 

10. Membership in scholarly institutions

Certified Member, NEN-STVP, India

International Co-ordinate, Editorial Board, Contemporary Management Research (International Journal of National University, Taipei), Taiwan.

11. Honors and Awards

12. Reviewer for “Journal on Contemporary Management Research”, Taipei (Best Reviewer Award 2008)

13. Courses Taught (Joined on 15^th September, 2008) 

Academic Year	Semester	Name of the  Course	Contact Hours		No. of students
			Lect.	Lab/Tut.
2008-2009	V (Fall) UG	Principles of Marketing	6		90
	I/II MBA	Research Methods (MBA)	3		40
2008-2009               2008-2009	V (Spring) UG	Marketing Strategies	9		120
		International Marketing	3		90
	I/II MBA	Contemporary Issues in Marketing (MBA)	3		40
	Summer School (Spring) UG	Principles of Marketing	6		50
		Marketing Strategy	6		50