As individuals and companies integrate digital technology more and more into their work day-to-day, digital marketing and social media management is constantly expanding; making it an important career choice. Therefore, a competitive training program in Digital Media and Marketing will provide an opportunity for mentoring, technical training and networking with other professionals in the industry. The Digital Media and Marketing program explores the characteristics of the digital media and marketing era, including topics such as digital marketing analytics, SEO (Search Engine Optimization), social media marketing, advertising and visual communication design.