European University of Lefke (EUL) Architecture Faculty, Department of Architecture Lecturer Assist. Prof. Dr. Erçim Uluğ’s article “An investigation into the connotations of iconic buildings by using a semiotic model of architecture” was published in the prestigious and pioneering international journal “Social Semiotics”.
In the article, the relationship between the design constructs, functions and aesthetic values of the buildings was examined.
EUL Faculty Member Asst. Assoc. Dr. Erçim Uluğ stated that he developed an interdisciplinary method of architectural criticism by combining the theories of architecture and semiotics, and in the published article, he focused on the meaning (denotation) and connotation produced by buildings and examined the relationship between the design constructs, functions and aesthetic values of buildings. Uluğ said, “The article, which uses sign science theories to examine this relationship, has introduced a new method for evaluating and criticizing architectural fiction and production.” In the related article, he stated that the positive and negative effects of designing using metaphors on the process and architectural buildings were examined.
Uluğ said, “The article examining the fictional and aesthetic effects of such buildings provides a design theory that will guide the design processes of architects.”