E-Commerce & Marketing

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The E-Commerce and Marketing Programme is a two-year associate degree programme that aims to train qualified intermediate personnel needed by businesses in the digitalising world. The programme aims to teach students both traditional marketing principles and digital marketing strategies, while also offering practical training on current topics such as e-commerce infrastructures, social media management, and digital advertising. This equips students with the knowledge and skills to adapt to the rapidly evolving digital commerce environment. Graduates of the programme can pursue careers in e-commerce companies, digital marketing agencies, or by establishing their own ventures. Graduates enter the sector as analytically minded, customer-focused, innovative thinkers who are proficient in the digital world.