New Media & Communication
The primary aim of the NMC program is to develop successful graduates, who have the required qualities for a global and national communication environment by using the new communication technologies in a creative manner with ethical and social responsibility.
Within the light of this structure the aims of the program are; to educate new members who can participate in the media industry and fulfil the basic needs of the sector with their technological background, ability to follow all developments and ability to apply these technologies to the practices of the field. Within that goal, the programme is not only covering mainstream communication areas but also covers online publishing, communication, social media communication and mobile reporting. In that sense, NMC Programme aims to cover for future media professionals’ areas such as new media and publishing, digital content production, user experience, story telling, digital photography, digital marketing communication and media analysis, and so on.
The NMC Programme also aims to establish and implement dialogue on various levels among other departments of the faculty, enabling students to cooperate with other students and become acquainted with a wide range of interrelated fields of knowledge: the theory and practice of media, film and television, visual communication design, journalism, photography and video, public relations and advertising. All these fields together navigate the students for the appropriate direction in both education and career.
During their education in the program, our students gain a ground built on the knowledge required by communication science, and at the same time, they begin to create their own portfolios in their second year by acquiring the contextual, managerial and application skills required by digital media.
Our students have the opportunity to determine their own career plans with our curriculum and rich elective course pool, updated in light of our national and international stakeholders. Within this context, while our students gain interdisciplinary knowledge in social, economic, psychological, historical and ethical subjects and fields of social sciences, they also enter into new media and communication sciences in the first year of the programme.
By their second year, our students; beyond the theoretical and tutorial-centered courses of communication science and new media such as communication theories, new media literacy and Public Relations, which are essential interdisciplinary subjects of communication science, they begin an intensive new media applications, learn to produce digital content, become familiar with storytelling and new media, mobile journalism, and interaction design, where they start to apply new media production techniques, take digital photography shots. Briefly, they start to create their own application-oriented portfolios. Moreover, ‘Research Method’ course is available to support the scientific research skills of our undergraduate students.
In the third year, that is, the fifth and sixth semesters, which has been developed with the same understanding, our students – in addition to media analysis course, which has great importance in forming public opinion, gain practical experience in using new media environments, learn to market the digital content they produce in digital environments, and learn effective social media communication as well as learning how to communicate effectively. They complete their third year by learning intercultural communication and by acquiring the principles of communication law within the context of universal law principles.
Our curriculum, which consists of the basic knowledge and practices of communication and new media, allows our students to progress in their areas of interest and expertise with concentrated elective course choices, and guides them to gain an interdisciplinary formation and improve their academic expertise and comprehensiveness in the related fields.
In their third and fourth years, besides gaining a strong infrastructure, our students choose elective courses according to the type and dimension of communication and media they want to advance in.
Especially with the workshops and graduation projects in their final years, our students create their own media, strengthen their portfolios and prepare for professional life.
In this way, upon graduation, our students can work in every field of communication and media, at the communication departments of institutions and organizations, in traditional media houses or new media news platforms, in digital and social media management, and they can produce content. Our students who want to continue their careers as academics can choose courses from the elective pool that will support their goals, in addition to the research methods course, workshops and graduation projects, which are compulsory for all our students.
Our New Media and Communication students also have the opportunity to publish all the content they have produced during their education, including news writing, on the department application platform EUL SPOT (available in Media Center), which is also managed by them.
Vision: The New Media and Communication program aims to train communication and digital media professionals who are needed by the international sector and preferred all over the world in the constantly developing and changing field of communication and new media.
Mission: In this regard, our program aims to provide visionary communicators and new media professionals who are sensitive to social and ethical issues, who can adapt the developments in the field to the expectations in the sector, and who have knowledge, skills and competence.
Our curriculum, revised in the light of the feedback received from our stakeholders, covers subjects and courses that meet the needs of the national and international new media and communications sector. Program outcomes are updated in the light of stakeholders’ opinions and expectations such as the sector representatives, graduates, and current student opinions through the surveys, and meetings held by the faculty members and the sector representatives. A structure has been established to periodically review the updates with the opinions and suggestions of the same stakeholders. A qualification profile has been created in line with the vision and mission of the program and 24 program outcomes have been defined.
The medium of instruction of the program is English.
The educational objectives of the program can be summarized as follows:
EO1. Our graduates can specialize in the field of new/digital media – digital communication and work as digital media – digital communication experts to develop the communication strategies of the sector, institutions and organizations through digital media.
EO2. In addition to the new media field, our graduates can also specialize in social media and work as content producers by managing the social media accounts of institutions, organizations or individuals.
EO3. Our graduates can produce content in the field of e-journalism – digital-journalism, they can be journalists.
EO4. Our graduates can continue their postgraduate education and take part in research and development activities in the field of communication science and media.
The outputs of the program are as follows:
PO1. Acquire and articulate concepts grounded in theoretical and practical knowledge pertinent to the realm of digital media and communication sciences;
PO2. Develop an understanding of cross-cultural communication by applying fundamental concepts of communication science;
PO3. Acquire knowledge of media industrialization, news production processes, and the definition of news within the context of the industry;
PO4. Engage in critical discourse pertaining to the ideas, topics and problems specific to the field of digital media and communication;
PO5. Acquire foundational knowledge regarding the principles and operations of new media;
PO6. Understand and explain the ownership structure, characteristics and operational functions of media organizations;
PO7. Raise awareness of social, economic, political, and cultural transformations by the help of interdisciplinary subjects such as history, sociology, and psychology.
PO8. Utilize essential technical equipment relevant to the field of digital media and communication;
PO9. Develop a positive attitude and behaviour towards lifelong learning by following current and technological developments in the field;
PO10. Gain the necessary experience in news collecting and news writing;
PO11. Gain professional ethics and knowledge and use of language in producing content that is free of discriminatory expressions and words;
PO12. Attain proficiency in media literacy by critically analyzing information disseminated through mass media;
PO13. Create user-centered design innovative designs and multimedia products for print and digital/media;
PO14. Utilize information and communication technologies as required by the field of communication and new media;
PO15. Develop proficiency in using English to stay updated with developments in the field, comprehend terminology, and communicate effectively with colleagues;
PO16. Adhere to social, scientific, cultural, and professional ethical values during the phases of data collection, interpretation, application, and dissemination within the field;
PO17. Acquire knowledge of ethical and fundamental communication laws applicable to media professionals, and develop an understanding of their integration within professional practices;
PO18. Enhance the performance of individuals assuming roles as both individual contributors and team leaders by identifying their learning requirements. Acquire the skills to strategise, plan, and manage work through creativity and strong leadership qualities;
PO19. Gain knowledge of the working conditions and real-life experience, management practices, and professional organizations within the field of new media;
PO20. Approach issues and challenges within communication and digital media creatively, supporting findings with both quantitative and qualitative data. Effectively communicate insights to society and pertinent individuals and institutions through oral and written means;
PO21. Understand and experience occupational safety and health practices pertinent to the communication field;
PO22. Adhere to environmental and sustainable principles within the ever-evolving digital landscape, demonstrating and developing a strong sense of social consciousness;
PO23. Operate with an awareness of the impact and significance of culture, cultural facets, and intercultural differences in communication;
PO24. Carry out the communication studies of institutions and organizations by utilizing new media tools including digital marketing among others.
Administration
Chairperson:
Prof. Dr. Elif Asude TUNCA
Contact Details
Tel: +90 392 660 2000 – 2741
Fax: +90 392 660 2743
Postal Address: European University of Lefke
Lefke, Northern Cyprus TR-10 Mersin, Turkey
E-mail: communication@eul.edu.tr