Marketing Management (MA)


Marketing Management is an outstanding programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. In this programme, the students will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights into human behaviour. They can also develop their talent and expertise in data analysis, enabling them to take a strategic approach to design and developing marketing campaigns. The courses of the programme are designed to enable the students to develop their knowledge of the contexts in which marketing managers can drive forward organisational goals.

This unique combination of human insight, analytical expertise and business understanding in M.A. in Marketing Management programme will distinguish its graduates from other marketing graduates, and give them the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide. Marketing Management graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant, or Direct Marketing Manager.

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